Post by mdshohidhasan4232 on May 19, 2024 5:06:32 GMT
To accurately measure its acquisition of new leads, the Genesys marketing team is looking for a tool that measures incoming phone calls, often synonymous with more mature contacts for purchase. The company therefore set up an internal decisionmaking committee, which unanimously chose Dexem Call Tracking to meet the needs of Genesys. After an initial test phase in regions, the implementation of Dexem Call Tracking has been extended to more than ten countries.
The solution allows marketing to Pitcairn Email List compare incoming calls by acquisition channel, and to follow up on a telephone contact crossfunctionally with sales and customer relations. In addition, a caller's data is automatically completed with each call in the Genesys CRM, and knowledge of the distribution of calls by channel allows it to optimize the management of its budgets.
Once implemented, Dexem Call Tracking highlighted data that allowed us to redefine our calltoaction strategy. Paul André, Senior Digital Marketing Manager EMEA Discover in this customer case the history and challenges of Genesys, as well as how Dexem Call Tracking allows it to measure and analyze its call data. Discover the Customer Case Katia Golik Product Marketing Manager .